JEONJU CITY

"Jeonju, a city with the dynamic energy of future hopes"

The figure of an unfolding Hapjukseon (traditional folding fan) is Jeonju's logo and symbolizes the image of Jeonju as the center of regional history, culture, art, and tourism that is also moving headlong into the future. Each component symbolizes Jeonju's three distinct features: a traditional and historical city, a green city with a well-preserved natural environment and a city of ultramodern architecture and design. The dynamic image of a Hapjukseon represents Jeonju as a city with a creative culture, where tradition and the future breathe together.

"Traditional culture (Taegeukseon and Hapjukseon – traditional folding fan)"

Jeonju’s unique traditional fans, Taeguekseon and Hapjukseon, are personified as familiar and friendly characters to take the role as guides to tell people the story of Jeonju, and as guardians to hand Jeonju’s history over to our descendants. They symbolize the city’s dreams, hopes, strength vitality character, and confidence for the future.

"Brand Image"

Jeonju is a city representing traditional Korean culture and arts and also a hub of the Han Style. Jeonju will combine its rich cultural assets with modern urbanity and will establish a unique and dynamic atmosphere for the future.
The brand identity signifies a strong desire and willingness to create a city in harmony with both traditional and modern charms, in which everyone will be able to enjoy diverse cultures, and thus to enhance Jeonju’s image and reputation abroad.